This business was working offline and they attracted their customers through traditional offline methods. We started with brand strategy and we designed a new corporate identity based on the digital transformation goals. We do market research and do some evaluation of international competitors and their digital footprint. Then we planned for a new website structure, the structure and parameters of different tours was designed and afterwards we designed a wordpress website based on what we had planned before. Next step was launching and setting up different digital channels such as social media accounts and online listings in directories. With a smart SEO & content strategy they could gain their first customers in less than 6 months and also gain top ranks in SERP in their special field which was Iran adventure tours. Although they had many powerful competitors, we could make a trust through a content strategy that could win in the market which was based on a new brand image, target customers’ Persona needs.