We started with market research and evaluation of international competitors and their digital footprint. Then we plan for a new website structure and a content strategy that could win in the market. The content strategy was based on brand image, target customers’ persona needs and also company marketing and digital marketing strategy and last not least, SEO structure. We planned for keywords with the highest average monthly traffic.
In the next stage, we had several sessions to provide the UX copywriting for each product. In parallel, our content marketing team started providing blog content in different formats.