Expert-written content
Email subject lines, body copy, CTAs, SMS, and landing-page variants written by Bizkook's senior lifecycle strategists and copywriters. Trained on your brand voice, reviewed before going live.
Marketing automationMore revenue from the
More revenue from the
platform you already pay for.
We build, run, and optimise your marketing automation — strategy, content, segmentation, scoring, and weekly tuning, handled by a senior lifecycle team. We back the automations that perform, retire the ones that don't, and get you to results faster.
Senior operators Works with your stack Productised pricing Measured before and after
Bizkook · Lifecycle flowRunning
Marketing that works while you sleep — and a team that keeps it sharp.
Most teams use a fraction of the platform they pay for.
The licence is not the problem. The system running on top of it is.
The licence is full price. The value is half.
You bought HubSpot or Klaviyo for what it could do. In practice you run a welcome email and a newsletter. The rest of the platform sits idle while the invoice arrives in full.
Lifecycle marketing has gone flat.
Open rates drift down. The same three automations have run unchanged for a year. Nobody owns optimisation, so nothing improves — it just slowly decays.
You cannot see what is working.
No baseline, no attribution, no before-and-after. When the quarterly review asks what marketing automation delivered, the honest answer is a shrug.
Most agencies build it and hand you the keys. We operate it — every week.
Senior-operated marketing automation means a lifecycle team writes the content, refines the segmentation, builds the scoring, runs the A/B programme, and tunes the sequences continuously — instead of setting it up once and walking away. Bizkook delivers it that way by default in every tier, never as an upsell.
Strategic segmentation
Beyond rule-based segments, our strategists analyse behaviour patterns and propose segments you had not considered. Reviewed and refined every quarter.
Lead and customer scoring
Scoring models built on your historical conversion data by people who have built them many times before, then updated as the data changes.
Weekly optimisation
A/B tests, send-time tuning, sequence pacing, and subject-line refinement run as a continuous discipline — not as occasional work when someone remembers.
Cross-channel orchestration
Email, SMS, push, and paid kept coordinated, so a contact is never double-touched and intent is sequenced across surfaces.
Three tiers. Priced in the open.
Build it, build and tune it, or hand the whole function to us. Every tier is delivered by the same senior lifecycle team — never handed to a junior, never templated.
Foundation Setup
AUD $4,500–$9,000 (project)
A working automation foundation, live in 4 weeks.
- Platform selection or migration audit
- Account setup and deliverability config
- Up to 5 core workflows (welcome, nurture, post-purchase, win-back, abandoned-cart)
- Segmentation and tagging
- Lifecycle copywriting on your brand voice
- 60-minute handover
- 30 days post-launch support
Setup + 90-Day Optimisation
AUD $12,000–$22,000 (project)
A tuned system, with measured gains at handover.
- Up to 8 more workflows
- A lead-scoring model
- Senior-written content across all workflows
- Weekly optimisation across a 90-day sprint
- A/B framework on 4+ stages
- Day-30 and Day-90 reviews
- Documented before/after report
Managed Service
From AUD $3,500–$8,500 / month
We become your marketing automation team.
- All workflow design and maintenance
- Content across email, SMS, push, in-app
- Segmentation and scoring tuning
- Always-on A/B programme
- Monthly report with attribution
- Quarterly strategic review
The alternative to a $90k–$130k marketing-ops hire.
Talk about Managed ServiceWe don't change your stack — we tune it.
If your current platform can do the job, we run it. We only suggest a migration when the platform genuinely cannot — never to chase a vendor commission. AI integrated into the software your business already runs. The systems you trust, working smarter and faster.
HubSpot
Operated for B2B mid-market with complex sales, lead scoring, and CRM integration.
Klaviyo
Operated for e-commerce, especially Shopify — lifecycle email and SMS for product brands.
ActiveCampaign
Operated for SMBs that need strong automation at a reasonable price. Strong fit for service businesses.
Customer.io
Operated for SaaS and product-led businesses where event-driven messaging matters most.
Marketo / Pardot
Operated for enterprise B2B. Supported at the Managed Service tier.
Mailchimp
Operated on existing setups. We only suggest migrating new builds if the use case has outgrown it.
Every engagement reports against a baseline.
Within the first 30 days we document a performance baseline, then report against it every month. “We made it better” without numbers is not acceptable — and every renewal conversation cites measured results.
[REPLACE AT LAUNCH: e-commerce client on Klaviyo — cite a measured lifecycle uplift over 90 days.]
[REPLACE AT LAUNCH: B2B client on HubSpot — cite lead-scoring impact or alignment improvement, with a before/after number.]
Get started with Bizkook Marketing Automation
Not sure where to start
Take the free AI Tune Score.
Four minutes to a read on your readiness across Operational Drag, Customer Touchpoints, Data & Tools, and Team & Change — the same dimensions that decide whether automation will pay off. Free, instant, no card.
Get your free AI Tune ScoreReady to scope a build
Book a consultation call.
A direct conversation about your platform, your lifecycle, and your numbers. We will recommend a tier — or tell you that you do not need us yet.
Book a consultation call