Classical SEO is not enough.
Ranking on Google still matters — but a top-10 result the buyer never clicks because an AI Overview answered them first is worth nothing. Optimising only for blue-link search is optimising for yesterday.
SEO serviceSustainable organic growth — for Google today,
Sustainable organic growth — for Google today,
AI assistants tomorrow.
Most SEO agencies optimise for yesterday’s algorithms. Most “AI SEO” practitioners cannot write a technical audit. Bizkook does both — and the two surfaces in between. Classical SEO, AI Optimization (AIO), Generative Information Optimization (GIO), and Local SEO — handled by a senior team with +20 years across industries.
Discoverable everywhere your buyers look.
All four surfaces in one team Senior-led, no junior delivery Productised pricing Measured before and after
Your buyers do not search the way they used to.
Search is now four surfaces. Most agencies optimise for one. Most miss two.
“AI SEO” hype is not a strategy.
Most agencies calling themselves AI-SEO experts cannot write a technical audit, build defensible content, or read a server log. Hype without discipline is noise.
Local visibility is quietly broken.
Google Business Profile changes monthly. The local pack rewrites itself. Most service-area businesses still treat local SEO as a one-off setup — and quietly bleed visibility to competitors who treat it as a programme.
Four surfaces. One senior team.
Most agencies cover one surface well. A few cover two. Bizkook covers all four — because they are now one problem, not four.
Classical · AIO · GIO · Local — in one engagement.
Search is now a four-surface problem. Optimising one in isolation leaks visibility to the other three. Bizkook treats them as one programme because your buyer does.
Senior judgement on every engagement.
No junior delivery on the deliverables that matter — the audit, the strategy, the content brief, the technical fixes. The senior people who built and led SEO teams across +20 years are the people on your engagement.
AI does the work — under senior direction.
We use AI to accelerate research, content production, schema generation, and competitive monitoring — calibrated to your brand voice and your industry. AI as engine room, never as headline claim.
What we cover, and what each surface needs.
Bizkook SEO covers the four surfaces your buyers actually use — Classical SEO (Google + Bing organic results), AIO (citation by AI assistants like ChatGPT, Claude, and Perplexity), GIO (placement in Google AI Overviews and generative-answer experiences), and Local SEO (Google Business Profile, local pack ranking, and local citations). Each surface has its own ranking signals, its own measurement, and its own discipline. We build them as one integrated programme because your buyer experiences them as one experience.
Classical SEO
Ranking, traffic, and conversions from Google and Bing.
- Technical audit and remediation
- Core Web Vitals and crawl health
- Keyword strategy mapped to commercial intent
- Content authority programme (pillars, clusters, internal linking)
- On-page optimisation at scale
- Link signals (digital PR, authoritative placements)
- International SEO (hreflang, market expansion)
AIO — AI Optimization
Cited by ChatGPT, Claude, Perplexity, Copilot when your buyers ask.
- Entity-level optimisation across the open web
- Structured knowledge and consistent NAP+identity signals
- Citation strategy across the sources AI assistants quote (Wikipedia, niche encyclopaedias, authoritative third-party sources)
- AI-assistant query mapping (what your buyer actually asks)
- Brand-positioning consistency across the corpora AI is trained on
- Measurement: presence-share across the major assistants
GIO — Generative Information Optimization
Featured in Google AI Overviews and generative answer experiences.
- AI Overview placement strategy (which queries trigger them in your category)
- Passage-level content optimisation for SGE-style retrieval
- Entity + answer alignment (your brand answers the right question, in the right shape)
- Schema strategy for generative retrieval (FAQ, HowTo, Article, Product, Organization)
- Source-credibility signals
- Measurement: AIO appearance-share and citation-share
Local SEO
Top of the local pack, every month — not just once.
- Google Business Profile optimisation and ongoing management
- Local pack ranking strategy per service area
- Citation building across Apple Business Connect, Bing Places, and local directories
- Review-acquisition and reputation programme
- LocalBusiness schema and service-area schema
- Multi-location architecture
- Measurement: local pack share-of-voice by service area
How we build SEO that compounds.
Every SEO engagement follows the Bizkook Tune-Up Method — a five-stage path that turns SEO ambition into measurable, defensible organic growth.
- 01
Diagnose
We baseline all four surfaces — classical rankings, AI assistant presence, AI Overview share, local pack share — plus technical health, competitive landscape, and content authority.Deliverable: An SEO Tune Score and a prioritised opportunity register.
- 02
Design
We design the SEO programme around your commercial goals and map it onto the surfaces that drive your buyers.Deliverable: A costed SEO roadmap with surface-by-surface targets.
- 03
Develop
We build the content, the technical fixes, the schema, and the AI-assistant entity strategy.Deliverable: Production-ready assets calibrated to your brand voice.
- 04
Deploy
Stage-gated rollout across all four surfaces, with measurement instrumented from day one.Deliverable: Live changes with documented before/after baselines.
- 05
Optimise
We monitor across surfaces, respond to algorithm shifts, and compound the gains month over month.Deliverable: Monthly reports tied to commercial outcomes.
Three ways to engage. Productised and scoped.
Three clear ways to engage, each productised and scoped to the work — no opaque retainers, no hourly billing. The Tune-Up Audit fee credits in full against any upgrade within 90 days. We share pricing in your consultation, against your scope.
SEO Tune-Up Audit
A clear, costed plan across all four surfaces.
- Technical audit (Core Web Vitals, crawl, indexation, schema)
- Keyword + intent mapping
- Classical SEO + AIO + GIO + Local baseline measurement
- Competitive landscape analysis
- 12-month phased roadmap
- 25–35 page written plan
- 90-minute leadership presentation
SEO Sprint
A working programme across all four surfaces, in 90 days.
- Everything in Audit (or full audit-fee credit)
- Technical fixes implemented
- 8–12 content pillars and cluster articles produced
- Schema deployed (Article, FAQ, HowTo, LocalBusiness, Organization)
- GBP optimised and ongoing for the sprint
- AI assistant entity strategy executed
- GIO passage optimisation
- Review programme launched
- Weekly tuning across the 90 days
- Day-30 and Day-90 reviews
- Documented before/after report
SEO Managed Service
We become your SEO team — across all four surfaces.
- Everything in Sprint, ongoing
- Monthly content production
- Technical maintenance
- AIO + GIO monitoring and intervention
- Local pack defence and growth
- Monthly reports tied to commercial outcomes
- Quarterly strategic review with senior team
The alternative to hiring and managing a senior SEO team in-house.
The first step carries no risk
Your SEO Tune-Up Audit fee credits back in full.
Upgrade to any larger engagement within 90 days and the entire audit fee comes off the price. The audit either pays for itself on the way up — or it stands alone as a costed plan you own outright. And if a first deliverable ever falls below professional standard, we redo it free.
Book your SEO Tune-Up AuditNo long-term contracts, no contingency, no opaque retainers. Just measured organic growth across the surfaces that matter.
What it looks like when SEO is built across all four surfaces.
Real engagements. Real metrics. Specific numbers. First names only — full names and companies withheld at our clients’ request.
Families find us by searching Google and, more and more, by asking ChatGPT which provider to trust. Bizkook put us at the top of the local pack across every region we service and made sure the assistants name us by name. Enquiries are up 64% and we have switched off the ads we were using to plug the gap.
Half our category searches were being answered by an AI Overview before a shopper ever reached the site. Bizkook rebuilt the content so we are the source Google cites — not the competitor underneath it. Organic revenue is up 38% in two quarters, and the classical rankings came with it.
When a shopper asks an assistant which product to buy, we are now in the answer — by name. Bizkook treated AIO as its own discipline, fixed our entity signals across the open web, and took us from invisible to cited across ChatGPT, Perplexity, and Google's AI Overviews in under 90 days.
Not sure where you stand
Take the free AI Tune Score.
Twenty questions, about six minutes, an instant readiness score across the same four lenses we use to learn your business: Operational Drag, Customer Touchpoints, Data & Tools, and Team & Change. You receive a personalised report and a clear recommended next step.
Ready to talk about SEO
Book a consultation call.
A direct conversation about your current organic visibility across all four surfaces, your competitive landscape, and which tier fits. No junior account handlers, no obligation.