Case study · AI Consulting

Two agents that draft every proposal in an afternoon.

A boutique marketing agency was turning work away because it could not write proposals fast enough. The Bizkook AI Sprint delivered two purpose-built agents that draft and tailor every proposal in an afternoon — enabling a third more clients without a third more people.

Service · AI Consulting Deliverable · AI Sprint · 2 agents Live in weeks

Challenge

Loop & Co had more inbound demand than the founder-led team could convert. Every proposal was written from scratch, tailored by hand, and stuck in the same bottleneck — the senior strategist. New client conversations were sitting in the inbox for days, and the team had started turning work away rather than send late or generic responses.

Work

The engagement ran as a Bizkook AI Sprint — two agents purpose-built for the agency, trained on its historical proposals, its tone of voice, and its service ladder. Both agents were integrated into the existing proposal workflow and handed over with recorded team training.

  • Tune · Listen

    Proposal audit and voice capture

    We mapped how proposals were being written today — the reusable structure, the recurring service blocks, and the specific phrasing that made a Loop & Co proposal read like a Loop & Co proposal.

  • Tune · Shape

    Two agents, one workflow

    A discovery agent that turns a first-call transcript into a scoped brief, and a proposal agent that drafts the full document — tailored to the industry, priced against the service ladder, and in the agency's voice.

  • Tune · Set

    Integrated, trained, handed over

    The agents were connected to the agency's existing tools, the team was trained on the review workflow, and both agents went into daily use inside the Sprint window.

  • Tune · Move

    Fourteen-day optimisation

    Fourteen days of live tuning against real proposals, then a thirty-day check-in — so the agents kept improving on the way in rather than being handed over cold.

Outcome

A working two-agent proposal workflow, live inside the agency and owned by the team — not a slide deck or a pilot that quietly stalled.

2
agents, live in the business
1/3
more clients taken on
0
extra headcount required
We were turning work away because we couldn't write proposals fast enough. The Sprint gave us two agents that draft and tailor every proposal in an afternoon. We've taken on a third more clients without a third more people.
Loop & Co · Boutique Marketing Agency
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